Selfish Giving goes through the rebranding tunnel and emerges with savvy.
I've spun-off the Selfish Giver as its own website, SavvyGiver.org. I dropped the "Selfish", much as I hated to. The juxtaposition of the two words was edgy and jarring, which I liked. But I did some informal polling and people thought it was too harsh. One woman said, "I don't want to be called 'selfish' when I'm doing something good, even if I do stand to benefit from it."
I'd agree that "savvy" is much easier on the philanthropic palate. Best of luck, SG, with the new venture.