Selfish Giving goes through the rebranding tunnel and emerges with savvy.

I've spun-off the Selfish Giver as its own website, SavvyGiver.org.  I dropped the "Selfish", much as I hated to.  The juxtaposition of the two words was edgy and jarring, which I liked.  But I did some informal polling and people thought it was too harsh.  One woman said, "I don't want to be called 'selfish' when I'm doing something good, even if I do stand to benefit from it."

I'd agree that "savvy" is much easier on the philanthropic palate. Best of luck, SG, with the new venture.