The Ad Council launches a new ad campaign. Philanthropy about "nothing," at least for right now.

Typically, the council asks an advertising agency to create a campaign after receiving a request from a charity like the United Negro College Fund (“A mind is a terrible thing to waste”) or a government agency like the Department of Transportation (“Friends don’t let friends drive drunk”).

In this instance, however, the council, through a vote of the executive committee of its board of directors, commissioned the “Generous Nation” campaign. It is the first time in the history of the council, which was founded in 1942 as the War Advertising Council, that the organization itself is serving as the sponsor of a campaign, Ms. Conlon said.

The culprit: media fragmentation:

That is especially true because of “the fragmentation of the media marketplace,” Dr. Winsten said, which makes it increasingly difficult to reach consumers with what are known as pro-social messages.

The Ad Agencies kick it off:

The campaign is to be introduced at one of the first events scheduled for Advertising Week, the annual agency industry gathering in New York. As a way of bringing to life the concept of “Generous Nation,” the council plans to conduct a weeklong blood drive among agency employees and the general public.

Maybe not such a good idea.

Phil at Gifthub ponders the right wing's philanthropic association. Since Bushmania took over Washington in 2001, the Philanthropy Roundtable has become the hip little W Hotel for mainstream foundations. "We're so cool. We're super-liberal and we joined the Roundtable!"

Forbes list of the 400 richest people in the world includes none of those pathetic little millionaires:

"It is a really big deal that it's all billionaires," said Forbes associate editor Matthew Miller, who edited the list and led the team that spent a year compiling it. "It shows economic growth and, as this magazine is a fan of capitalism, it shows progress."

Clearly, Mr. Miller relies on some economic indicators to represent "progress" more than others. And here's your new trickle down economy:

On the one hand, the fortunes have spawned a new age of philanthropy, by which private individuals can try to effect change with the power and reach of a government but without the bureaucratic shackles that often thwart aid efforts.

Let's promote economic policies that benefit the super rich so they, in turn, can get a tax deduction to help those who are unhelped by our economic policies.

Back from my bender. My esteemed colleague at White Courtesy Telephone has provided some literary criticism of the Google press release announcing its new giving arm:

According to the company’s own press release, Google.org is simply an “umbrella term” that “includes the work of the Google Foundation, some of Google’s own projects using Google talent, technology and other resources, as well as partnerships and contributions to for-profit and non-profit entities.”

It’s not a new philanthropy, it’s not a new way of doing philanthropy.  It’s a corporate giving program not much different from any other.

WCT also accuses the New York Times reporter I mentioned in my post last week [and who I stated wrote what I thought was an "insightful" piece on Google's new philanthropic venture] of hyping the story.

There are innovations in marketing and there are innovations in philanthropy. Sticking all of the "good" a company does, whether it be tax-deductable or not, under some corporate philanthropic umbrella is nothing new. I've never thought the tax code was much of a motivator for a company to cut checks to the local soup kitchen.

Perhaps the Times, by sending a business reporter off to cover the Google.org story [is there a segment of the news media that kowtows to the institutions it theoretically covers in an objective fashion as much as the business media?] made too much of it. And maybe Google's PR honchos are looking for some wet kisses for the company's newly conceived mechanism for generosity. I'd say Google's corporate track record of innovation bodes well for its philanthropy.

Maybe the New York Times should let reporter Katie Hafner cover philanthropy instead of the reporters who shot blanks at Wal-Mart. In one of the more insightful pieces about the "new" philanthropy, Hafner gives us an analysis of Google's approach:

By choosing for-profit status, Google will have to pay taxes if company shares are sold at a profit — or if corporate earnings are used — to finance Google.org. Any resulting venture that shows a profit will also have to pay taxes. Shareholders may not like the fact that the Google.org tax forms will not be made public, but kept private as part of the tax filings of the parent, Google Inc.

Google’s founders, Larry Page and Sergey Brin, believe for-profit status will greatly increase their philanthropy’s range and flexibility. It could, for example, form a company to sell the converted cars, finance that company in partnership with venture capitalists, and even hire a lobbyist to pressure Congress to pass legislation granting a tax credit to consumers who buy the cars.

Google's latest innovation: Rendering the charitable tax-exemption uncool.

I generally fall in the category of people who think, when the history is written, Wal-Mart will have done more harm than good to the overall well-being of the country. But if you're going to actually go after the big-box demon at least bring some logic and a few relevant facts.

I read the New York Times story last Friday insinuating Wal-Mart was paying off conservative think tanks with grants from the Walton Family Foundation, the private giving arm of the family that owns the company. The story alleged that, in exchange for grants, the think tanks placed Op-Eds in newspapers stating support for Wal-Mart's business practices.

The evidence was pretty thin. Two-and-a-half-million over six years went to conservative groups; this from a foundation that gave away more than $100 million in 2004 alone. All the grants cited in the story were, as the article states, tiny percentages of the recipient organizations' overall fundraising for any given year [$100k to the American Enteprise Institute over three years; AEI raised $24 million in 2004]. Every other graph contained a fact that eroded the underlying premise of the story.

The only element of the story that seemed to have relevance was the "fact" that the Op-Ed contributors didn't disclose they had received some dough from the company. That is, until this classic correction appeared today:

An article in Business Day on Friday reported that the Walton Family Foundation had made contributions to four conservative research groups whose analysts wrote articles favorable to Wal-Mart Stores for newspapers and journals around the country. The Times article said that the groups and their employees had consistently failed to disclose the donations, and it said in the first paragraph that the Manhattan Institute for Policy Research was one of them. But a Manhattan Institute author had told The Times that he had indeed disclosed contributions from the Walton Foundation in an article he wrote, a fact that should have been included in the Times article.

The article also reported that Tim Kane of the Heritage Foundation and Karl Zinsmeister, formerly of the American Enterprise Institute, were among those who wrote articles favorable to Wal-Mart after their foundations received a donation.

Both those groups were called for comment for the Times article. Mr. Kane, who was not called, subsequently said that he did not know about the Walton Family Foundation contribution and that he had criticized Wal-Mart’s call for a higher federal minimum wage in an article he wrote. The Times also did not ask Mr. Zinsmeister to comment, but he declined to do so when reached after the Times article was published. Both Mr. Kane and Mr. Zinsmeister should have been asked to comment before publication.

Way to stick a fork in any credibility in your future reporting of Wal-Mart and its corporate giving. A little ecstasy for the wingers.

The Getty Trust is the gift that keeps on giving to the editors of the LA Times:

On a Saturday morning in early December, a group of outsiders dressed in jeans arrived at the J. Paul Getty Trust to carry out a secret plan: copying the computer hard drives in the offices of Chief Executive Barry Munitz without his knowledge.

...

The records also show that the attorneys spent a substantial amount of time investigating Munitz's previously unreported use of Getty funds to advance the career of a German art student whom he hired as a "senior advisor" and sponsored as an intern at another museum. They also reviewed his expenditures linked to a Russian researcher whose museum received a Getty grant.

The Getty has declined to disclose whether those expenditures were deemed appropriate. Munitz, through his lawyer, said he was a mentor to both women, as he has been to "students, colleagues and future leaders" over the last 40 years.

I'll bet.